Many adults are rethinking their relationship with social media.

They're noticing how often they reach for their phone without meaning to. How easily moments turn into posts. How attention drifts away from what's actually happening.

That reflection doesn't stop when you become a parent — it often deepens.

When a baby arrives, parents get a rare chance to reset some defaults. To decide, consciously, what kinds of moments deserve care — and where those moments should live.

Long before kids understand platforms or privacy, they absorb patterns.

They notice where attention goes. They notice what adults do with their phones. They notice which moments are paused, shared, or set aside.

Choosing to keep family memories in a private space models a simple idea: life doesn't need to be performed to be valued.

That's not a lesson delivered in words. It's one that settles in quietly, over time.

When you post photos of your baby on social media, you're not just sharing with friends and family. You're publishing images of a real person into a global, searchable, copyable system.

Your child becomes:

• •Recognizable outside your immediate circle
• •Identifiable across platforms over time
• •Associated with a growing, permanent digital footprint

They didn't agree to that. And they won't have meaningful control over it later.

Social media platforms don't simply store images. They analyze them.

Photos are used to:

• •Train facial recognition models
• •Refine advertising and recommendation algorithms
• •Build behavioral and demographic profiles

You don't need to believe in worst-case scenarios to recognize the direction of travel. Images of your child's face become part of corporate datasets operating at global scale — in systems your family has no visibility into and no control over.

Even private accounts don't change this. The platform still sees everything.

Social media companies:

• Update terms of service
• Change leadership
• Shift business models
• Introduce new uses for old data

You might be comfortable with today's version of a platform. Your child will inherit tomorrow's.

When you post on social media, you're making a long-term bet that a corporation will continue to handle your child's data in ways you agree with.

When photos live in a private family cloud, the dynamic shifts.

Photos aren't:

• Content for a platform
• Inputs for algorithms
• Performances for an audience

They become:

• ✓Shared memories
• ✓Anchors for stories
• ✓A reason to reconnect
• ✓Part of a growing family record
• ✓Something your child can one day encounter with context and care

You're still sharing — but you're sharing with intention.

These concerns are exactly why Heritable exists.

Heritable gives families a private, shared place for photos, videos, and stories — without turning a child's life into public content or corporate data.

It's built for:

• •Family sharing without public exposure
• •Preserving memories with context
• •Keeping ownership with the family
• •Creating something your child can one day explore